our story

Pura Vida means "Simple/Pure Life". The origin of this phrase comes from the locals of Costa Rica which has been around for over 50 years. The philosophy in Costa Rica is that everyone appreciates and treasures the simple things in life. 

Our studio founder and owner, Alicia Jurado, has been practicing yoga and aerial arts throughout her early 20s. She began this journey feeling lost and uncertain of where this path may take her. She then immersed herself into teacher trainings all over the U.S. but never found a place she really felt like was her workout home. Alicia traveled to Costa Rica in the summer of 2018 and resonated very deeply with the way the locals treasured simple life pleasures. Alicia finally decided it was time to start her own aerial yoga family; thus began Pura Vida Studio.

Pura Vida is not just a saying, it's a way of life.